The rest of the world is busy talking about Super Bowl Commercials today, but as I was watching all the ads I was reminded of how great Allstate Insurance’s ads were during the Sugar Bowl about a month ago. Not only were they really funny, there was also a great personal finance lesson in them.
In the first commercial in the series we learn the important lesson about social media. A couple has gone away on vacation and told everybody through their social media accounts that they aren’t at home. The burglar, who I will refer to as Mr. Mayhem since I am not sure he is ever named learns they are gone and breaks into their house to steal their stuff.
This series of commercials continued throughout the game with Mr. Mayhem advertising the couples stuff for sale:
That’s all the commercials I will post, but if you want to see them all you can find them on Allstate’s youtube page. They really are pretty funny.
To go along with the commercials, Allstate created a website called mayhemsale.com where this supposedly stolen stuff was actually sold for the prices advertised on TV in extremely limited quantities. I tried to visit the website during the game to see what was for sale, but the website received so much traffic it was actually down during most of the game and buying the stuff was next to impossible.
Not only were the commercials funny, but they also offered a good security reminder. When you are away from home, it is probably best if as few people as possible know that you are away from home, since your house has suddenly become a low risk target for burglars like Mr. Mayhem.
This is something that people used to know. People used to be concerned about this type of thing and some would even leave a light on or put their lamps on timers to fool people who might be driving down that street into thinking the house was occupied.
But then social media came along, and it is just so much fun to tell people what you are up to. So now people tell all their friends where and when they are going to that our friends can respond by telling us they hope we have a good time. Then we post pictures of ourselves standing next to famous stuff so our friends can tell us how jealous they are. Any problems pop up on our trip? Better whine about the 4 hour flight delay on facebook, or else how would be people know that we are annoyed we have to wait in an airport for 4 hours?
While having dinner with my wife on our last vacation she mentioned what her sister had said on Facebook about a picture she had posted. I almost blew up at my wife and demanded that she delete any references to us being out of town immediately. She protested that her sister wanted to see all the great pictures she had taken. I told her that was fine, that she could post all the pictures she wanted once we got home, but absolutely none until then. My wife reluctantly agreed.
As the guy who runs an increasingly popular blog, I talk about my self quite a bit. I even talk about all the trips I go on and how I saved money while I was there. (New York, Las Vegas, Yellowstone, Central America) However, I never ever mention anything about the trips until I am safely home.
One more thing. Let’s do our friends a favor and not mention their trips either while they are away. Let’s not send them messages like “hope you are having fun in Utah” or “we should get together for dinner when you get back from Albania”
Disclosure: Link to Allstate is an affiliate link.